Designer who mixes pixels, plants & purpose.
I’m Heidi — a Brazilian visual storyteller with 18+ years of experience. For the past decade, I’ve been diving deep into the world of exclusive fashion patterns, while also crafting brand identities and presentations that actually speak.
My work lives at the intersection of creativity and intention. I believe good design should feel right, connect deeply, and make sense — both visually and emotionally.
When I’m not designing, I’m usually caring for my plants, getting my hands muddy with ceramics, or playing with brushes and colors on canvas. I’m drawn to things with roots, meaning, and soul.
From indie brands to global icons like Coca-Cola, I’ve worked with all kinds of clients — but what matters most to me is creating something that truly connects. Whether it’s a bold textile, a clean pitch deck, or a logo that captures your essence — I’m here to make it meaningful.
One of my exclusive designs in action — from screen to fabric:
Want to see more of my pattern designs? Take a look at my Behance or Pinterest
What I Do
I offer tailored design solutions to help your brand stand out, stay true to itself, and communicate clearly.
- Pattern Design
I create exclusive patterns for fashion, decor, and anything that could use a visual signature. From eye-catching prints to soft, minimal textures — each design is crafted to match your brand's mood and purpose.
- Visual Identity
More than just a logo — I build visual languages. I help brands express who they are through consistent, thoughtful design that makes people recognize and remember them.
- Graphic Design
Need a pitch deck, business card, flyer or branded content? I turn ideas into clear, beautiful visuals that work across digital and print.
My Process
My process is simple, collaborative and built to make you feel heard and supported from start to finish.
Let’s Talk
We start with a conversation — I want to hear your ideas, needs, and goals.Exploration & Research
Once I understand your vision, I dive into visual directions, references, and possibilities.Concept Presentation
I share initial ideas so we can refine together based on your feedback.Final Touches
After fine-tuning, I prepare and deliver your files in the right formats — ready to use.
Throughout it all, I keep things flexible, transparent, and always rooted in your brand’s essence.